Miami Country Day School Web Redesign Case Study

Web Design

Miami Country Day School Web Redesign Case Study

THE CHALLENGE

Miami Country Day School (MCDS) needed an engaging and informative website that captured the spirit of the school’s community.

Short Timeframe

The site needed to be ready in just three months, in time for students to go back to school and teachers and parents to find the information they needed to prepare for life back on campus.

Multiple Stakeholders

Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Miami Country Day School did capture weren’t sent directly to the sales force.

Different Audiences

We had multiple audiences and we needed to accommodate the customer journey and the messaging for each of them: existing parents and students, faculty members, prospect parents and students, alumni and more.

THE SOLUTION

We designed an engaging website considering all audiences and built a conversion-based customer journey for prospective families and an engaging portal for parents with the latest news and events. Some of our deliverables included:

Website Strategy

We worked closely with the client and each head of department to understand the school’s philosophy, and supplemented their insights with thorough competitive research. These insights informed MCDS’ new sitemap, user journeys, look and feel.

Custom Website UX & UI

We worked with over 5,000 images to capture the real look and feel of the school. Our copywriter created content to showcase the school’s dedication to each student’s unique mind and made sure we told a story that resonated with both parents and students.

Educational Website Development

We developed MCDS’ redesigned website on their platform of choice Blackbaud. Blackbaud is a school management software and CRM designed for K-12 schools.

Search Engine Optimization

Every website we plan and create is fully optimized for search engines. From on-site to technical optimization, MCDS’ redesigned website is discoverable on search engines and ready for SEO campaigns.

OPTIMIZATION

How We Delivered Value On Time & On Brief

In three months, we created over 60 pages. Each page was individually planned with user journey-based structure and content, SEO optimized headlines, creative UX driven design and mobile optimization.

The Digital Silk team identified the functionalities the website would need to be easily managed by the school team as they continue to make updates to ensure the site remains relevant and the latest news is consistently shared with parents and students.